Στη συνέχεια, τις διαχωρίζουμε με βάση την πρόθεση του χρήστη και, τέλος, χωρίζουμε τον ιστότοπο στις κατάλληλες σελίδες για να “πιάσουμε” αυτές τις λέξεις-κλειδιά.
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Τα παραπάνω αποτελέσματα προώθησης ιστοσελίδων, αναφέρονται ενδεικτικά.
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Η βασική αρχή της νέας προσέγγισης είναι να αντιστοιχίσεις την αναζήτηση του χρήστη με αυτό που πραγματικά χρειάζεται.